Reporting & Analytics
One clear version of the truth, ready for your morning coffee.
We help you bring Shopify, marketplaces, ad platforms, email, helpdesk, 3PL and finance data together into one model, then share a daily trading brief, a weekly scorecard and a monthly business review designed so every leader can read them in minutes.
The right depth for each audience.
| Report | Audience | What it answers |
|---|---|---|
| Daily trading brief | Founders, ecommerce team | How did yesterday go against plan, what broke, what do we do today? |
| Weekly scorecard | Leadership | Revenue, contribution margin, CAC, MER, conversion, retention, CX, stock, by channel |
| Monthly business review | Leadership, board | P&L by channel, wins and misses, forecast update, next month's plan |
| Channel deep dives | Channel owners | Paid media, lifecycle, marketplace and TikTok Shop performance detail |
| Product performance | Merchandising, buying | Sell-through, margin, returns and conversion by style and attribute |
| Customer cohorts | Leadership, marketing | Repeat rate, revenue per customer and payback by acquisition month and channel |
| Growth Share statement | Finance | Baseline vs actual contribution margin, margin-rate gate, amount due |
Metrics everyone agrees on.
Before the first report we write a metrics dictionary with you: what counts as net revenue, how returns and discounts are treated, which costs sit in contribution margin. Our goal is to help finance, marketing and ecommerce spend less time debating numbers and more time acting on them.
Data sources we connect
Dashboards live in your accounts. If we part ways, the data model and dashboards stay with you.
Answers on demand.
The Reporting Agent is designed to watch your metrics around the clock, flag anomalies (a conversion drop on mobile, a spike in returns on one style, an ad set overspending) and answer plain-English questions like "which collections lost margin last month and why?" against the same governed data.
Anomaly alerts include
- Checkout or payment errors
- Conversion or traffic drops by device or source
- Spend pacing above plan
- Stock-outs on top sellers
- Return-rate spikes by product
- CX contact-rate spikes
Start with a profitability diagnostic.
Your first deliverable is a contribution margin view by channel built from your own data.