TikTok Shop & Live Shopping
Social commerce, run like a channel, not an experiment.
We partner with you to set up and run TikTok Shop end to end: catalog and fulfillment, affiliate creators, GMV Max and video ads, and live shopping shows with production, hosts, run-of-show and real-time moderation. Every show and creator is measured on profit, not views.
Everything TikTok Shop needs to work.
Shop operations
Shop setup and verification, catalog sync from Shopify, pricing and promotions, fulfillment (seller-shipped or Fulfilled by TikTok), shipping performance, returns, and shop health score management.
Affiliate creators
Creator discovery and vetting, open and targeted collaborations, commission strategy, sample programs with tracked returns on samples sent, and content rights for paid amplification.
Ads & content
GMV Max and video shopping ads, Spark Ads on creator content, and a weekly in-house short-form content cadence built from what is converting.
Live shopping
Brand-hosted and creator-hosted live shows, planned, produced, hosted and moderated, with product sequencing and flash offers designed for margin.
What happens before, during and after a show.
Before
- Show calendar aligned to drops and promo events
- Product rundown ordered by hero, attach and margin
- Run-of-show script, talking points and fit notes
- Inventory reserved and flash deals configured
- Promotion through organic posts, creators and ads
- Tech check: lighting, audio, connection, backup device
During
- Host and co-host on camera, producer off camera
- Moderator target goal: comments answered in under 30 seconds
- AI agent drafts answers to sizing, shipping and price questions
- Pinned products and comments updated live
- Real-time dashboard: viewers, product clicks, orders, GMV
- Escalation path for complaints and order issues
After
- Show report, typically within 24 hours: GMV, units, conversion, margin
- Best moments clipped into short-form ads
- Unanswered questions followed up in DMs
- Customer service follow-up on orders
- Lessons logged into the next run-of-show
The live team.
| Role | Responsibility |
|---|---|
| Host | On-camera presentation, styling, try-ons, urgency |
| Co-host | Reads comments, demonstrates fit, handles product swaps |
| Producer | Run-of-show, product pins, flash deals, timing |
| Moderator | Comment answers, spam control, escalations |
| Analyst | Live metrics and post-show report |
We can use your team members as hosts, book creators, or provide trained hosts.
Measured on profit.
- GMV and contribution margin per show and per live hour
- Viewer-to-order conversion and average order value
- Creator return on samples and commission
- Return and cancellation rate on TikTok orders
- Shop performance score and shipping SLAs
- New-to-brand customers acquired via TikTok
Ready to go live?
We'll look at your catalog, content and team for TikTok Shop, and outline a 90-day launch and live show plan.