Ecommerce Operations
The daily work that keeps a store selling.
We take care of the day-to-day so your team can focus on growth: trading, catalog, launches, promotions, QA and the app stack, run to a written playbook so nothing depends on one person remembering. This is the work that quietly costs brands the most revenue when it slips.
What our operations team runs.
Daily trading
A morning check of sales against plan, conversion, stock-outs, broken links, pricing errors, and promo performance, with the goal of shipping fixes the same day.
Catalog management
Product creation and enrichment, variants and size charts, metafields, collections and filters, SEO titles and descriptions, image standards and alt text.
Launches and drops
Launch calendars, pre-launch QA checklists, scheduled publishing, waitlists, early-access and VIP windows, and post-launch read-outs.
Promotion execution
Discount and automatic-discount setup, sitewide banners, landing pages, exclusions and stacking rules, tested before go-live and scheduled to come down on time.
Site merchandising
Homepage and navigation updates, collection sorting by margin and stock, cross-sell and bundles, search synonyms and zero-result fixes.
App stack and integrations
Ownership of reviews, search, loyalty, returns, subscriptions, ERP and 3PL connectors. Quarterly app audit to remove cost and page weight.
Every recurring task is documented.
We aim to write a runbook for each recurring process within the first 30 days: launch QA, promo setup and teardown, price changes, inventory sync checks, holiday code freezes. Runbooks live in your workspace, so the knowledge stays with your brand.
Launch QA covers 40+ checks, including variant pricing, inventory by location, size chart links, image alt text, metafield display, mobile layout, discount eligibility, and tracking events firing.
Service level goals
| Item | Target goal |
|---|---|
| Site-down or checkout issue | Acknowledged in 15 minutes, 24/7 |
| Revenue-impacting bug | Fix or workaround within 4 business hours |
| Product setup | Within 2 business days of receiving assets |
| Promo setup | Built and QA'd 48 hours before launch |
| Content updates | Within 1 business day |
How operations is measured.
- Site conversion rate and checkout completion rate
- Revenue lost to stock-outs and broken pages
- Product setup cycle time
- Promo errors (target: zero mispriced orders)
- App cost as a share of revenue
- Page speed (Largest Contentful Paint under 2.5s on mobile)
Related: Merchandising & Planning · Web Development & CRO · Accessibility & Site Health
Start with a profitability diagnostic.
Two weeks to see contribution margin by channel, the biggest leaks and a 90-day plan with a clear quote. Credited to your first three months.