Merchandising & Planning
Helping you sell more of the right product, at the right price, with fewer markdowns.
We work alongside your buyers and planners to connect what you bought to what customers want: promo calendars built on sales history, markdown cadence designed to protect margin, assortment feedback for your buyers, and site merchandising driven by inventory and contribution margin.
From the promo calendar to the size curve.
Promotional calendar
A 12-month, channel-by-channel calendar built from your Shopify and marketplace sales history, retail holidays, competitor promo patterns and inventory positions. Each event has a hypothesis, discount depth, exclusions, and a margin floor.
- Tentpoles: holiday, Mother's Day, Memorial Day, back-to-school, swim season, Black Friday and Cyber Monday
- Brand moments: launches, collaborations, anniversaries
- Clearance windows aligned to the inventory plan
Markdown and pricing strategy
A markdown cadence by style age and sell-through, so discounts are applied where they move units rather than across the board. Price architecture reviews keep good-better-best tiers clear and competitive.
- Sell-through and weeks-of-supply triggers
- Competitive price monitoring on hero styles
- MAP alignment across DTC and marketplaces
Assortment feedback
Data your buying and design teams can act on: best and worst sellers by attribute (color, fabric, silhouette, length), size-curve performance, return reasons by style, and white space surfaced by search and trend data.
Open-to-buy and reorder inputs
Weekly sell-through and forecast updates that feed your open-to-buy, with reorder recommendations for core and carryover styles and early warnings on overstock.
Site merchandising
Collection sorting by margin, stock depth and conversion; homepage story slots planned against the calendar; bundles, outfitting and cross-sell rules.
Post-event analysis
Every promotion gets a read-out: incremental revenue, margin given away, new versus returning customers, pull-forward effect, and what to change next time.
Promotions designed to pay for themselves.
Every event in the calendar must clear a margin floor before it launches. We model the expected lift, the discount cost and the pull-forward effect, then compare against running no promotion at all.
- Minimum contribution margin per order set per event
- New-arrival and hero-style exclusions by default
- Discount depth tested, not assumed (for example 20% vs 25%)
- Gift-with-purchase and threshold offers modeled as alternatives
- Frequency caps so customers are not trained to wait
What you receive.
| Deliverable | Cadence |
|---|---|
| 12-month promotional calendar with margin floors | Annually, refreshed quarterly |
| Sell-through and weeks-of-supply report by style | Weekly |
| Markdown recommendations | Bi-weekly |
| Promotion post-event analysis | Target: within 7 days of each event |
| Assortment and size-curve review for buyers | Seasonally, ahead of buys |
Related: Brand Trajectory & Forecasting · Product Trend Prediction · Ecommerce Operations
Start with a profitability diagnostic.
Two weeks to see contribution margin by channel, the biggest leaks and a 90-day plan with a clear quote. Credited to your first three months.