Fractional Ecommerce Leadership
Capabilities / Run the business
Fractional LeadershipA senior Head of Ecommerce, without the full-time hire.
A trusted partner at your leadership table: an experienced ecommerce executive who owns your digital plan, manages your team and vendors, and gives your founders and board a clear, numbers-first view of the business. Part-time, accountable, and backed by the full Go Virtual bench.
Module from $3,500/moTypical 1 to 2 days per week
When it fits
Brands usually call us when...
- The founder is still running ecommerce on top of everything else
- A Head of Ecommerce just left and the search will take months
- Several agencies report to nobody in particular
- Revenue grew but profit did not, and nobody can explain why
- A replatform, marketplace launch or new channel needs an owner
- The board wants a credible digital plan before the next raise
What your fractional leader owns
- Annual ecommerce strategy and budget
- Channel mix and marketing investment decisions
- Vendor and agency management, including contract reviews
- Hiring, coaching and org design for your internal team
- Weekly KPI review and monthly leadership reporting
- Board and investor materials for digital performance
- Escalation point for Go Virtual pods if you add modules
Cost comparison
Senior judgment at a fraction of the cost.
| Option | Typical annual cost | Time to impact |
|---|---|---|
| Full-time Head of Ecommerce | $150K to $250K+ salary, plus benefits, bonus, equity and recruiting fees | 3 to 6 months to hire, then ramp |
| Go Virtual fractional leader | From $42K per year at the entry level of engagement | Typically starts within 2 weeks |
Many clients use fractional leadership as a bridge: we stabilize the function, then help recruit and onboard a permanent leader.
Talk to an operator, not a salesperson.
Your intro call is with a senior ecommerce leader who has run the job you are hiring for.