Skip to content

Web Development & CRO

Capabilities / Grow revenue
Web Development & CRO

A faster, clearer store, and a testing program that keeps learning.

We help you grow with Shopify and Shopify Plus development, theme migrations, UX research and continuous conversion rate optimization. Our CRO Agent monitors performance and proposes tests; our team designs, builds and reads them out.

Book a diagnosticMeet the CRO Agent
Module from $2,500/moProjects scoped and fixed-price

What's included

Builds and migrations

New Shopify builds, theme migrations (for example to Online Store 2.0 and current Shopify themes), replatforming from Magento, SFCC or BigCommerce, with URL redirects and SEO preserved.

Ongoing development

New templates and sections, landing pages, app integrations, metafield-driven content, checkout extensibility on Shopify Plus, and bug fixes with target response times.

UX research

Session recordings and heatmaps (Microsoft Clarity, Hotjar), funnel analysis in GA4, user testing and customer surveys to find where shoppers get stuck.

A/B testing program

A prioritized test backlog scored by impact, confidence and effort; tests run to statistical significance; every result documented, win or lose.

Speed and performance

Core Web Vitals monitoring, image and script optimization, app bloat removal and theme code clean-up.

Competitive monitoring

Weekly tracking of competitor site changes, offers and messaging to inspire tests and protect positioning.

Testing cadence

How the CRO program runs.

  1. Research

    Analytics, recordings, surveys and support tickets point to friction.

  2. Prioritize

    Ideas scored by expected revenue impact, confidence and effort.

  3. Build and QA

    Variants built in your theme or testing tool, QA'd on devices.

  4. Run and read

    Tests run to a pre-set sample size; results on conversion, AOV and revenue per visitor.

  5. Ship and log

    Winners shipped permanently; every learning stored in a test library.

Where tests usually pay

  • Product page hierarchy, fit guidance and size selectors
  • Collection filters and sorting
  • Free-shipping and threshold messaging
  • Cart drawer, upsells and bundles
  • Mobile navigation and search
  • Trust signals: reviews, returns, delivery dates

Testing tools: Shopify native, Intelligems, Convert, VWO, Optimizely.

Get a CRO teardown of your store.

Included in the diagnostic: a page-by-page review with the ten tests most likely to pay.

Book a diagnosticSite health