Performance Marketing
Media managed to contribution margin, not platform ROAS.
We work alongside your team to plan paid search, shopping, paid social, CTV, affiliates and influencer as one budget, judged on incremental profit. Because our upside is tied to margin, we have no reason to inflate spend.
Full-funnel, one plan.
Search & shopping
Google and Microsoft search, Performance Max, shopping feeds, YouTube. Brand and non-brand budgets split and measured separately.
Paid social
Meta, TikTok, Pinterest and Snap prospecting and retargeting, with a weekly creative testing cadence.
CTV & programmatic
Streaming TV and programmatic for brands ready to build awareness, measured with geo holdouts.
Affiliate & partnerships
Affiliate network management, content publishers, brand partnerships, with commission rules that pay for new customers.
Influencer & creator
Seeding, paid partnerships, whitelisting and creator content repurposed into ads.
SEO & AI search
Technical SEO, collection and PDP optimization, content, and visibility in AI answer engines.
Incrementality first.
Platform dashboards each claim the same sale. We measure what spend actually adds using a stack of methods, and we set budgets from the result.
- Marketing efficiency ratio (total revenue / total marketing cost) as the north star
- New-customer CAC and payback period by channel
- Geo and audience holdout tests on major channels
- Post-purchase surveys for self-reported attribution
- Marketing mix modeling for brands with enough spend history
Budget rules we follow
- Every channel has a target contribution margin per new customer
- Brand search is capped at the level holdouts show is incremental
- Retargeting frequency is capped and tested
- Creative is refreshed before fatigue, not after
- Spend scales only when incremental return holds at the margin
Transparent media pricing.
| Item | How it works |
|---|---|
| Media spend | Billed by the platforms directly to your card or invoice. We don't add any markup. |
| Management | Included in End-to-End tiers. As a module: base fee from $2,500/mo, scaling with spend. |
| Growth Share | Calculated on incremental contribution margin, not on spend or revenue. |
Related: Creative & Content · Lifecycle & Retention · Reporting & Analytics
Find out what your spend really returns.
The diagnostic includes a media efficiency review and a list of spend to cut, test or scale.